Top 5 Digital Advertising Tips for Your Marketing Strategy

 Digital advertising has become an important component of modern marketing strategies, and if it's not part of your business strategy, it should be. Whether your business is B2B or B2C, by properly implementing digital ads, you can successfully grow your online presence and ultimately drive more conversions and sales. Now more than ever, digital ads give your business more visibility to a much wider audience. However, if your ads are not well thought out, you may not get the expected result. Whether it's the layout, the channel, or the messaging elements, every aspect of the ad needs to be considered in order for it to work in your favor. To determine the best ways to create and implement digital ads, we've tapped into experts from the digital advertising industry and consulted with our own Blue Fountain Media thought leaders to create a collection of tips that will help any business. Get the most out of your campaigns. From the best channels to the best converting content, we've got you covered. Take a look at these 10 tactics and see if integrating them into your own marketing strategy can help your business get the digital advertising results you're looking for:

1. Creative Elements

Your business has visual elements that differentiate it from your competition. Use it to your advantage in your marketing efforts. Whether it's a logo, mascot, font, or color scheme, having it included can help make your brand recognizable. You want to get the audience's attention, but you also want to keep their attention and make them remember your brand. Incorporating creative and unique visuals in your ads is critical to the success of your ads. Sarah Maloy, Content Marketing Manager at Shutterstock, notes that you want a variety of creative images, but they need to be consistent: "When you advertise on social media, it's important to update your creative frequently so it's relevant and users don't see. same post more than once When testing new campaigns and variations, look for images that have a consistent aesthetic so that your overall social campaign is familiar, but not repetitive, to users who may encounter more than one ad. In general, you want to make sure That your social ads tell a coherent story and that the image aligns with the copy, that it aligns with the CTA or the content of the link, which of course should align with your brand.

2. Spend Wisely

Each platform used to market online offers you different values. You need to analyze which outlets you should spend more time and money on, and which are less imperative. Some platforms that work very well for one company produce little or no results for another. Everything is very specific to your brand and you should plan your budget accordingly. Determining what each platform will do for your specific advertising efforts should be the foundation of the decisions you make with your campaigns, explains Hitesh Sahni, a marketing consultant at Smemark: "It is imperative to understand the value each channel offers. Look for advertising platforms, such as Google Adwords works best when there is a clear demand for your product or service, and you want to target your ads to people who are searching for your product or service online. Search-based advertising is less effective for a startup that has created a new product. never seen on the market before. Or for something that most people buy in brick-and-mortar stores and rarely look online. In these cases, you want to create demand from scratch. That's where Facebook fills the gap. Facebook users fill in your profile with demographics and other interests. This means you can target your ads to people who are likely interested in your business. resa, whether b look for your company or not.

3. Connect Social Media Metrics With ROI

To see which efforts are working best, you need to be able to link your data to the direct result it produces. When you do online marketing, you are reaching a diverse group of people, and that must be taken into account when measuring results. You need to look at what drives engagement with your business and what actually drives conversions. To develop a reliable social media attribution strategy, Harpreet Singh, CEO and co-founder of Kvantum, says that a brand should consider these key factors: "1. Its social audience is not an undifferentiated mass of people trying to make friends or find deals. ... They can be divided and defined into different behavioral groups with different missions when interacting with your brand 2. Social channels represent a living group of people who express opinions and respond to world events. They are constantly changing. ability to monitor this in real-time and respond with agility is essential to be relevant in the social conversation 3. The fact that there are more likes or more shares does not mean that the consumer will enter a store and buy. correlation, there are many other factors at stake such as paid or organic social media, cross channel effects, audience size target ncia, engagement themes social on, competitive social networks, etc.

4. Integrate All Marketing Channels

To reach your audience effectively, you need to have consistent messages. This means making sure your ads are integrated across multiple platforms, and giving users the same message regardless of platform. We know that each social media outlet has a different vibe and feel, so take the time to combine your digital efforts with each site, while maintaining a unique but consistent voice for your brand. Adam O'Leary, President of Encite Marketing, details this information: "The best digital advertising tip we can share with business owners is to make sure your campaign integrates with your other marketing channels. An integrated marketing campaign will help you It will deliver far better results than any individual initiative. For example, Facebook ads work great on their own when promoting a sale or advertising a new product, but they work much better when they support another marketing channel like email.

5. Optimize Product Listing Ads

Product listing ads must have all the items that users want to see when they search. You don't want potential clients to have to investigate further at the risk of losing interest, so answer any questions they may have ahead of time. Any information that may be beneficial to the purchase process, include it! Improving these ads will ensure they stand out, explains Monica Cabaniss, PPC Associate at Blue Fountain Media: "Take the time to create a product feed that provides a detailed description of your products so they can be presented well in PLA on Google, Bing and now Facebook. Pairing a product image with a product description on a search results page will add visual appeal to normal text ads. "-Monica Cabaniss, PPC Associate, Blue Fountain Media Ultimately, advertising Digital can be the key to success for any business looking to market effectively to the right audience. If you are looking to improve your tactics and broaden the scope of your current practices, try integrating these techniques into your digital marketing strategy. While using these tips should help you improve your overall ROI now and in the near future, remember to always be eager to learn about changes and fluctuations in digital advertising, regardless of what platform or channel you are on.

For more home improvement tips read this blog.